Monday-Saturday 11am-6pm | Sunday 1pm-5pm


828-264-8977 | | Mall Map (4)

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Welcome to South's!  We are pleased to continue serving our customers during these unusual times.   Please note our modified hours. We are following CDC Covid-19 sanitizing standards and have a place for you to wash your hands as you enter the store.  And you'll see our staff sanitizing door handles and items of clothing.  


Please note our modified hours. Don't forget that we are always happy to set private appointments if you prefer!  


As we move into the Holiday season, we have great sales for you, whether the item is for your own wardrobe or as a gift for someone special to you.  Right now. our BOGO sales feature scarves and apparel with the second item at 50% off! Brighton Collectibles, Merle Norman, Bridal, Formal Wear, and our amazing fashion face masks are excluded.  As always, gift wrapping is free for our customers!  


Happy Holidays! 

South's Hours

Monday - Saturday 11:00 am - 6:00 pm

Sunday 1:00 pm - 5:00 pm

South's continues to be the High Country's premier one stop shop for bridal, prom, formal wear, and casual clothing. It is a local family owned business.